Salesforce
Active
Salesforce Certified Platform Integration Architect
Salesforce
About Renato Boucas
AI Architect focused on practical customer systems.
I help teams connect systems, structure customer data, and turn AI ideas into workflows that are useful, maintainable, and grounded in real operations.
AI Architect
LLM/RAG
Data Engineering
Salesforce Marketing Cloud
Data Cloud
CRM/CDP Activation
Professional story
Systems, data, and execution.
My career combines hands-on technical implementation, infrastructure leadership, data architecture, Salesforce Marketing Cloud, CRM/CDP activation, and AI-enabled workflows.
I approach AI as an architecture layer, not a standalone tool. It depends on trusted data, useful context, clear system ownership, and workflows people can actually operate.
What I bring
Senior technical judgment with implementation depth.
Architecture Thinking
I design how platforms, data flows, automations, and business processes should work together.
Hands-On Technical Execution
I bring implementation depth across SQL, SFMC, CloudPages, integrations, reporting, and troubleshooting.
AI and Data Strategy
I connect AI use cases to the data, knowledge sources, workflows, and guardrails needed beyond a demo.
Business and Team Leadership
I work across technical teams, marketing teams, vendors, and leaders to move work from idea to execution.
Experience highlights
Experience across the systems behind customer operations.
18+ years across software engineering, data, cloud, DevOps, AI, and Salesforce architecture
Salesforce Marketing Cloud architecture and implementation
Preference center and publication list architecture
Data engineering and CRM/CDP activation
Cloud architecture across AWS, GCP, Azure, and Oracle Cloud
AI implementation strategy using LLMs, RAG, and workflow automation
Technical leadership and cross-functional project delivery
Certifications
Verified credentials only.
This section is intentionally conservative. It should list only credentials that are verified and ready to share publicly.
Salesforce
Active
Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce
Salesforce
Active
Salesforce Certified Agentforce Specialist
Salesforce
Other
Active
MBA in Information Technology Management
UNIDERP
Other
Active
Bachelor of Information Systems
Centro Universitario UNA
Cloud
Active
Multicloud & DevOps Bootcamp
The Cloud Bootcamp
Other
Active
Professional Scrum Master I
Scrum.org
Cloud
Active
Google Cloud Essentials
Google Cloud
Cloud
Active
AWS Solutions Architect Badge
AWS
Other
Active
ISO 9001:2015 Lead Auditor - QMS
ISO 9001
Technical stack
Tools and platforms I use most often.
AI Architecture
OpenAI
Anthropic Claude
Google Gemini
LLM Apps
RAG
Prompt & Context
Workflow Automation
Data Engineering
SQL
BigQuery
Snowflake
AWS S3
ETL / ELT
Data Modeling
Data Quality
Salesforce & CRM/CDP
Salesforce Marketing Cloud
Salesforce Data Cloud
Salesforce CRM
CRM/CDP Activation
Journey Builder
Automation Studio
Preference Centers
Marketing Automation
CloudPages
AMPscript
SSJS
Data Extensions
Publication Lists
Campaign Operations
Consent Logic
Cloud & Integration
AWS
GCP
Azure
Oracle Cloud
APIs
Hightouch
Celigo
Vercel
Analytics & Governance
Campaign Analytics
Reporting Models
UTM Tracking
KPI Design
Data Validation
Data Governance
Segmentation
A little more about me
Practical, global, and people-focused.
Originally from Brazil and now based in the United States, I bring a background that combines technology, leadership, business ownership, and a practical problem-solving mindset. Outside of my technical work, I value family, learning, faith, travel, and building things that create real value for people.
Contact
Want to discuss AI, data, or Salesforce architecture?
I’m open to consulting, technical advisory, architecture reviews, and relevant professional opportunities.